What’s your plan for Fybr?
I joined Fybr in April of 2011. Fybr wasn’t originally in the business of designing sensors, but we realized the future was in ensuring the accuracy of our product. To do that we had to be involved on every level. We set out to build a better sensor and network with some of the best minds in the business. Our most recent focus has been on our next generation sensor and network, the Fybr Parking Sensor 2.0, and on supporting our current installations. We want to put out something that exceeds market expectations and competitor offerings and would rather put it out near perfect than rush to get it to market.
Where is Fybr already at work?
Fybr installed and managed the biggest parking management solution in the world in San Francisco, which is at the cutting edge of using sensors in parking. With more than 8,200 spaces connected to the system as part of SFPark, we helped the city come closer to meeting its target occupancy rate of between 80 and 85 percent. Parking rates themselves have become more responsive to demand, increasing in some places, decreasing in others, and remaining the same in many locations.
What’s the most crucial element of a parking management solution?
You have to get it right. The system needs to be capable of solving for every problem (or “use case”) that could come up, so that the product delivers on expectations and value. We’ve considered everything from standing water to winter conditions to “noise” from streetcar lines and magnetic interference when designing our sensor. We also wanted to create a sensor that is as maintenance-free as possible. Our two-way communication system means the sensor can receive commands remotely, without being touched by human hands. Then we put our people on the street, who fine tune the system until it is right.
What’s the benefit of the Fybr system?
The sensor is a great product. It can give planners the ability to see what’s going on and to see the system analytics in real time any time they want. They can also get that data with space-by-space accuracy within moments of a vehicle arriving or leaving. That real time feedback can even allow cities to experiment with game theory to entice some people into parking in certain areas (taking pressure off congested areas) by showing money on the meter. And it’s responsive. If a parking lane turns into a turn lane at a certain point of the day, the sensors can be turned on or off to accommodate that.
What’s next for Fybr?
We’re always looking at what’s next. There are any number of sensors that can run off our network. At Fybr, we are very interested in the “Internet of Things” or IoT – the interactions that happen when everyday items in the world are able to communicate with each other or with people. The sensors we have don’t have to perform just one task. A community might only want a solution for wayfinding, but installing Fybr’s sensor system, which can do that and so much more, is just as economical as a single service sensor offered by competitors. Our system’s network was built to accommodate future sensors as well to satisfy the evolving needs of our customers. We want to bring our service not just to large cities, but communities of all sizes, domestically and internationally. The Fybr parking sensors can be used not only by municipalities, but also by universities, private parking lots, hospitals, large entertainment venues and shopping malls.